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Founded in 2018, NexIP is a digital intellectual property firm dedicated to streamlining the international growth of Chinese brands. We leverage internet technology to provide professional and easily accessible IP services.


Built on the foundation of Rouse, a global leader in intellectual property established in the UK in 1990, NexIP inherits Rouse's excellence in talent and culture. We combine the professionalism and compliance of the traditional legal industry with cutting-edge technology to address the evolving needs of brand owners. Our strong international service network spans over 200 countries and regions worldwide, assisting you in establishing your presence in local markets and expanding your global business.

 

As Alibaba’s IP ecosystem partner and selected service provider, we specialize in providing customized, straightforward, and cost-effective one-stop services for cross-border e-commerce enterprises. Whether you are launching on an e-commerce marketplace or navigating challenges such as infringement and disputes during operations, we are here to support you at every stage of your business lifecycle.

“Riding the wave of brand globalization with smart IP solutions.”
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Our Values
Client-Centric
We listen to our clients and deliver services that not only meet but surpass their expectations, driving their success.
Technology-Driven
We embrace technological innovation to transform traditional service models with intelligence and efficiency.
Team Collaboration
We value teamwork and maintain an open, inclusive work environment where leadership responsibilities are shared.
Professional Integrity
We commit to long-term values, uphold high ethical standards, and consistently do the right thing.
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Our Story
Next moves with IP for a promising future
2018
NexIP was founded with investment from Rouse International, leveraging its global resources and 30 years of intellectual property expertise. We inherited Rouse’s exceptional talent and culture and became Alibaba’s IP ecosystem partner, pioneering the integration of traditional IP services with digital innovations to create a new model and ecosystem for IP services.
2020
We joined Alibaba’s official IP store as the exclusive overseas IP service provider, delivering comprehensive, tailored solutions for cross-border enterprises. Additionally, we formed a strategic partnership with WIPO, offering expedited Madrid international registration services.
2022
We began supporting startups in the metaverse and deepened our expertise in e-commerce, serving over 8,000 cross-border e-commerce clients. We also expanded our presence across multiple online platforms, including Meituan, Douyin, and Xiaohongshu. In 2022, we were recognized as a top 20 trademark application agency in Guangdong, ranked No. 1 among new trademark agencies, and acknowledged as a compliant trademark service provider in the region.
2023
We officially launched the NexIP brand across all channels as an independent entity. Our experts have been included in the China Trademark Association’s talent pool and Guangdong’s high-end trademark talent database, receiving authoritative recognition for their expertise.
2024
We formed strategic partnerships with leading firms like Beijing Huijialun IP Agency and Guangdong Renli Law Firm, enhancing our services to provide comprehensive IP support for domestic brands expanding globally, including registration, monitoring, enforcement, and valuation. We also introduced AI-driven solutions for IP management.